Sofia, Bulgaria
October 20-22, 2025
Sofia, Bulgaria
October 20-22, 2025

Robert Šveb

Director General of Croatian Radio and Television (HRT)

Robert Šveb

Robert has a background that combines digital engineering with business management. He is a creative industries executive at the C-suite level and a serial technopreneur, boasting over 30 years of international experience in creating, delivering, and managing innovations, business transformations, and the implementation of new technologies.

Robert began his career as a software engineer before transitioning into international entrepreneurship. He is recognized for his expertise in management, engineering, and business development, as well as his remarkable ability to motivate and lead project teams. He has a strong track record of championing large-scale development and change management projects. Throughout his career, Robert has managed and provided consultancy services to large corporations and has founded several technology start-ups.

Before becoming HRT Director General in 2021, Robert was a Director at Al Jazeera Media Network. He also served as President at MediaHUB Consultancy, Managing Partner at Marquis LLP, and was the founder of On-Air Systems Ltd.